1.

Develop product portfolio strategy to maintain a healthy and sustainable portfolio.

2.

Conduct product life cycle management, develop proper marketing strategy for products under different stage.

3.

Identify target customers for existing and new products. Formulate proper value proposition for specific customer segment and generate marketing message.

4.

Work closely with Operation Manager to launch new/upgraded products and make further optimization according to the customer feedback.

5.

Establish a systematic competitor investigation to get a clear picture on the competition landscape.

6.

Reach out to customers to identify the unmet demands and new business opportunities.

7.

Work closely with R&D team to manage the new product development, through close following and monitoring the technology development and application trend.